About Us
Our Story
As lifelong surfers from Santa Barbara, California, we weren't satisfied with the surf gear options on the market. It seemed like the only choices were cheap products from companies that didn't understand the needs of real surfers or ridiculously marked-up products from large brands. So, we started ELUDE to offer affordable prices while still providing the high level of quality that real surfers need from their gear. We design all our products with a clean, minimalist aesthetic and a variety of styles and colors to choose from.
What Makes ELUDE Different?
Our online business model is what allows us to offer such affordable prices. By selling online, we eliminate the retail markup that traditional surf brands have. Our lean operation features a small team, minimal product packaging, and limited marketing expenses. These all work to cut unnecessary costs and keep our prices affordable. As a smaller company, we're also better able to meet the needs of our customers. We pride ourselves on our exceptional customer service and respond to all emails and social media quickly.
Our Products
Our products have been designed and extensively tested to provide high performance in a wide variety of surf conditions and are all backed by our 1-year warranty. We work with experienced manufacturers and are committed to offering affordable prices without compromising on quality. We're constantly working to expand our product range and plan to offer more fin templates and traction pad designs, board bags, lifestyle gear, and auto accessories in the near future. We use our products every day, and we love what we do!